Macklemore & Ryan Lewis And French Montana Visit BET's 106 & ParkMacklemore & Ryan Lewis have taken the music world by storm. With such hits as “Thift Shop” and “Can’t Hold Us”, the independent rapper and his producer have risen in popularity both on the radio and in the clubs. Now, a song with a more social message has caught fire on the Billboard Hot 100 chart. As reported by Radio.com on July 3, the new single “Same Love” which was written in support of Washington state’s Referendum 74 legalizing same-sex marriage has become the marriage equality anthem.

The timing of the release of the song happened to coincide with the Supreme Court rulings, which helped the song soar but it is also the success of the duo that has helped send a message to music listeners. Macklemore and Ryan Lewis take a more serious tone with “Same Love”, a song that journeys and collaborates with he struggles faced by the LGBT community in the ongoing fight for marriage equality.

Michael Martin, CBS Radio’s Vice President of Top 40 programming, feels the “impactful” nature of the song combined with what’s going on in the gay rights movement has resulted in increased airplay on the radio which will also bring new supporters to the same-sex marriage issue. That is how powerful music can be.

“Even before DOMA, ‘Same Love’ was a record that when you watched the video, it was just so impactful,” said Martin. “And you saw a whole other depth level to the guy that was giving you ‘Thrift Shop’ on one side and ‘Can’t Hold Us’ on the other side. Because of what’s going on in the world, absolutely, there’s been an increase in play.”

With lyrics that deliver the social issues associated with homosexuality, the song provides an emotional delivery from the perspective of a person who is gay and who wants their love to be recognized for its beauty because they can’t change who they are.

It also helps that Mary Lambert, the singer who sings the hook on the “Same Love” track who is gay herself. The connection she relays with her beautiful voice is evident in the song. A poet, Lambert is proud that the song has taken on a life of its own following the DOMA ruling and glad that the song is having a cultural effect.

“To sing a song about something I really believe in and a cultural shift that needs to happen within society [and] to be able to also do my passion at the same time…to just turn the car on and hear my voice on three different radio stations, it blows my mind.”

She is not alone. There are many gays and lesbians who never thought they would see the day when a song about gay issues is, not only getting airplay, but storming up the starts. “Same Love” will be one of those songs that will be locked back upon as the anthem for marriage equality.