LIVERMORE, Calif., July 30, 2013 /PRNewswire-iReach/ — According to the UN’s Human Rights Office, in at least 76 countries, adult same-sex relationships are criminalized, exposing LGBT individuals to the risk of arrest, imprisonment, torture, and even, in five countries, the death penalty. Lovoka, the South African liqueur, strongly stands behind the UN’s decision to launch Free & Equal, the unprecedented effort to change public attitudes around the globe towards LGBT individuals.
Announced at a news conference in Cape Town, South Africa, the first nation in the world to outlaw discrimination based on sexual orientation, Lovoka was proud the announcement took place in its homeland.
“South Africa is the fifth country in the world and the first in Africa to legalize same-sex marriage. We are proud of South Africa’s global leadership in this issue”, says Steven Caldeira, CEO of Next Level Spirits, Lovoka USA’s parent company. “In a world where Russia recently implemented strong anti-gay laws and 75 other countries stand behind these views as well, we toast to UN Human Rights Chief Navi Pillay, Archbishop Desmond Tutu and South African Constitutional Court Justice Edwin Cameron in their brave and timely announcement”.
True to its South African heritage, Lovoka USA is an active supporter of the LGBT community in the US. Recent support included being a sponsor at Los Angeles’ LA Pride celebration in June 2013. Their support included the LA Pride Parade, partnering with Frontier Magazine, and the official LA Pride Bash in West Hollywood, Ca. June also marked the crowning of “Ms. Lovoka”, Lovoka’s ode to positive LGBT icons. Lovoka’s first official Ms. Lovoka, Raja, winner of RuPaul’s Drag Race Season 3, made surprise appearances at Akbar, Motherlode, Here, Eleven and other pride-supported bars in Los Angeles’ West Hollywood area.